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innovation strategies influence competitive advantage in Logistic firms in Mombasa County, Kenya. Innovation and competitive advantage creation: The role of ... Does Competition Drive Innovation? - Edison Awards 2.1 Technology and innovation for competitive advantage The term innovation has a commercial aspect different from scientific research. Technological Innovation as a Strategy for Competitive ... "The role of Innovation in achieving Competitive Advantage ... How to Gain Competitive Advantage Using Information Technology company apart and give it a competitive advantage in the marketplace. Curabitur rhoncus enim . A competitive advantage occurs when an organization develops or obtains a certain attribute that . Case Study of Dyson: Competitive Advantage through Innovation The strategic importance of technology to competitive advantage and the scale of transformation efforts require significant board attention and oversight. Creativity and innovation in any organization is vital for success. Moreover, industries are looking for ways to cope with new entrants that present . 1. PDF Global Diversity anD inclusion Fostering Innovation ... 04. Customers and markets can shift in months instead of decades. Case Study of Dyson: Competitive Advantage through Innovation. The concept of innovation means “process†when used alone but it means the control and management of innovation . The following was published 6 December 2020 in Real Leaders, the preferred partner publication of YPO. Innovation as a Competitive Advantage — Adam Witmer New Research Reveals Kind Leadership is a Key Driver of ... Whether you're six- or sixty-years-old, there's nothing quite like bouncing into other vehicles and not requiring a tow truck . A kid with a good . Innovation is the […] It contributes to higher prices, more customers, and brand loyalty. Open Innovation and Competitive Advantage on the ... Some supermarkets, such as Waitrose and Marks & Spencer advertise themselves as the luxury option, providing . Samsung always search and look for the needs of their customers ahead of the rivals. New Research Reveals Kind Leadership is a Key Driver of Innovation and Competitive Advantage for U.S. Individuals who are holders of knowledge represent a tool for the gen-eration of innovations. Similarly, one unit increase In the past 50 years, the average business model lifespan has fallen from about 15 years to less than five. 35, No. Research-Technology Management: Vol. For the purpose of reviewing the relationship among the three components of dynamic capability required for open innovation, this study examines the relationship between sensing capability, seizing capability and transforming capability as presented in the . For instance, a retailer that offers the lowest prices around has a competitive . Innovation Strategy and Delivery. Some participants stressed the importance of good governance . Innovation, technology advances, and competitive advantage are connected by complex and multidimensional relationships. Now that the word is out about the power of 4IR-driven process innovation, more R&D organizations will use it to transform their manufacturing processes. The causal relationship between innovation and competitive advantage, despite its significant theoretical support, has not been empirically validated. The study of this advantage has attracted profound research interest due to contemporary issues regarding superior performance levels . By innovating you get your "competitive advantage" over your competition. And as companies compete on a global scale, diversity and inclusion frequently have to shift, as differ- ent markets and different cultures have varied definitions of what diversity means. Innovation will lead to new businesses as well as to the increased competitiveness of existing enterprises. As summer approaches and you head back to your local amusement park to ride gravity-defying roller coasters, eat deep-fried food and marvel at people's tattoos, don't forget to stop by the bumper cars. Innovation can be the key to a small business competitive advantage. The purpose of this study was to explore whether the performance of the green innovation brought positive effect to the competitive advantage. Innovation for Competitive Advantage. improved brand recognition and value. All these five forces will […] Furthermore these same companies are getting an . Very difficult. The study through the upper echelon theory and the power distance cultural perspective examines the mediating role of organisational leadership in the innovation and competitive advantage relationships.,Data were collected from the service sectors of two emerging economies, i.e . This is a contributory factor that increases the competitive advantage of a company. We have discussed the competitive advantages below. Although human resource (HR) is considered the most valuable asset in today's firms, how HR innovation enables firms to deliver superior performance remains an area of ambiguity. What is competitive advantage? This adaptive capability is pursued through radical or exploratory innovation breakthroughs and incremental or exploitative innovations . Dyson, an electrical manufacturer, is solely owned by Sir James Dyson, and its headquarters are based in Malmsbury, Wiltshire. new partnerships and relationships. DESIGN THE CLASSROOM. Business Model Innovation. The present paper aspires to bridge this gap, investigating the impact of innovation on the development of competitive advantages. Ambidextrous Innovation and Competitive Advantage Responsiveness to the change of environment is associated with the competitiveness of the company (Nguyen & Khoa, 2020). The purpose of this paper is to explain how emerging market firms create competitive advantage through innovation. Businesses can use technology to gain competitive advantage and increase on their (ROI) return on investment. They must also remain abreast of rapidly changing possibilities. This type of study is explanatory research and data collection is done through direct survey guided by the enumerators. In today's world, it is essential to business success. But before we unveil what that looks like . For example, let's take the UK supermarket industry. Boards must ensure technology transformation receives sufficient investment and that risks are managed effectively. A business is driven by five major forces and these include; (1) Buyer power, (2) Supplier power, (3) Threat of substitute products or services, (4) Threat of new entrants, (5) Rivalry among existing competitors. Innovation has long been recognised as a source of competitive advantage 1. While often able to establish a certain level of performance based upon existing technologies, firms are equally as often to . There is a general consensus in the literature that all types of innovations can contribute to a firm's competitive advantage and a typology of technical and non-technical innovation ( Damanpour, 1991, Damanpour et al., 1989, Han et al., 1998) has gained wider acceptance in the literature. The term competitive advantage refers to the ability gained through attributes and resources to perform at a higher level than others in the same industry or market (Christensen and Fahey 1984, Kay 1994, Porter 1980 cited by Chacarbaghi and Lynch 1999, p. 45). Dyson was the first company to introduce a bagless solution to conventional vacuum cleaners. (b) Strategy - is the plan of action by which the business hopes to achieve competitive advantage. Innovation is the new Competitive Advantage. Whether it is a technology brand, fashion, or a sports brand, innovation offers new ways to tackle leading challenges. In open and competitive markets, firms are driven to adopt more efficient production processes, and to offer new and improved products and services to customers," said John Pecman, Commissioner of Competition at the Workshop on . The term competitive advantage refers to a unique advantage a company has over other companies that are offering similar goods and services. Here are just a few of the kinds of company policies that . Businesses businesswire , November 9, 2021, 2:50 pm 0 0 19-32. Keywords: Strategy, strategic management, competitive advantage, technological innovation.. Establishing such an advantage is one of the most important goals of any company. Low Cost of Doing Business. During the survey, questionnaires are distributed randomly to 97 owners and managers of SMEs batik in Central Java . Product innovation strategy had a positive and significant effect (5% significance level) on competitive advantage since one unit increase in innovation strategy increased competitive advantage by 0.359 units. 22 (2009)|Johan G. Lammers, Speak Of The Devil: A Novel Of . (c) Core competences - the . Studies have found that innovation, leadership, and influence are related. increased turnover and improved profitability. Moreover, product innovation has become important due to the fast changing preferences of customers. 1 INTRODUCTION. Businesses need to use information technology innovatively. By: Adam J. Bock. A competitive advantage is what makes an entity's goods or services superior to all of a customer's other choices. (2010). of innovation, will gain a competitive advantage and optimize the enterprise's creation of wealth. NOT SO SIMILAR AFTER ALL: EXPLORING THE DIVERSITY OF STRATEGIC ORIENTATIONS FOR INNOVATION. Upon completion of this chapter you will be able to: apply the value chain in a scenario; describe the meaning of value networks in a commercial setting; explain, in a scenario, through the strategic clock, the generic strategy options of: cost leadership, differentiation, focus; explain the competitive advantages . Thanks to their personal creativity, their knowledge, skills and abilities it is . That's why it is difficult. Business organizations are constantly faced with the challenge of gaining competitive advantage over competitors. It has been noted from history that great wars won by countries resulted from military strategies that endured through the battles, and such is the same with the businesses in a VUCA . Innovation is one of the main factors that contribute to economic growth in many countries as it has an economic impact on the tourism sector through the renovation of production, sales and promotion activities, besides being an effective factor in adding value to the tourism product (Teodorescu et al . An examination of the impact of knowledge value on firm performance and the moderating role of knowledge . A leader's job is not to be the sole source of ideas, but to encourage and champion the ideas of others. It contributes to higher prices, more customers, and brand loyalty. Even though the definition of competitive advantage remains the same, different marketers have stated different types of competitive advantages.. Michael Porter, a Harvard University graduate, wrote a book in 1985 named - Competitive Advantage: Creating and Sustaining Superior Performance, which identified three strategies which businesses can use to tackle . Creativity and Innovation is the New Competitive Advantage. There is general consensus that competitive advantage built on human resource innovation is not easily imitable, and therefore vital to the . Leadership Innovation Innovation Management. The Apple Company is an example of a company that deploys technology and innovation in maintaining its lead over its competition the use of technology and innovation. A competitive advantage distinguishes a company from its competitors. Establishing such an advantage is one of the most important goals of any company. New research from IT and professional staffing and solutions provider Signature Consultants reveals that leading with kindness is the most effective leadership style to drive innovation and competitive advantage in the . Chapter learning objectives. 3, pp. Video Explanation of Competitive Advantage. Advantages of innovation in business. Therefore, the result meant that the investment in the green product innovation and . The goal of much of business strategy is to achieve a sustainable competitive advantage. CHOOSE THE MODEL. Long considered a global copycat, China is now home . Without it, companies will find it difficult to survive. International Marketing Review, Vol. Today, the only way to have an advantage is through innovation. 22, No. If someone is in the process of innovation - it has promises but no results yet. 9. INTRODUCTION The business environment is changing more rapidly than before because of the increasing velocity of new technologies in product and service processes as well as in the distribution channels. innovation strategy into business strategy to achieve overall competitive advantage for the company. Innovative companies are more flexible and have a greater capacity to adapt to change. A strong commitment to research & development. Watch this short . A leader's job is not to be the sole source of ideas, but to encourage and champion the ideas of others. Innovation capability is the key productivity that creates competitive advantage by perceiving or discovering the new or better way to compete in an industry and launch them into the market (Porter,1990). Competitive advantage arises from leadership that harnesses and amplifies the forces in the diamond to promote innovation and upgrading. Innovation and competitive advantage creation. Technological Innovation as a Strategy for Competitive Advantage within the Namibian Banking Industry. A critical ingredient for staying on top is innovation. Product; Uses; Pricing; Contact ; Blog; lockLog in; Start for Free Pace of Innovation - The Ultimate Competitive Advantage. As I stress in my book The Competitive Advantage of Nations, the ability to sustain an advantage from cheap labor or even from economies of scale - these are the old paradigms. Whether you are a student seeking for Perpetual Innovation: A Guide To Strategic Planning, Patent Commercialization And Enduring Competitive Advantage|M tutor assistance for an academic assignment or a business professional who needs help for a general research paper we have professionals who can handle Perpetual Innovation: A Guide To Strategic Planning, Patent Commercialization And Enduring . Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including: how to develop strategy in the face . The creativity and ingenuity that so many small businesses cultivate provide them with a competitive advantage that big business just cannot compete with. Key Words: Tourism Innovation, Competitive Advantage, Tourism Product, Egypt. 1. Innovation has a very important role in economic development of countries, because innovative companies, through commercializing their research and development results, are creating new and nonexistent value. Angelmar (1990) noted that one of success factor depends on innovation's relative advantage. Additionally, Pratali (2003) explains that managing innovation involves two simultaneous, interrelated fundamental objectives of competitiveness: improving product quality (a prerequisite to success), and improving the company's overall technological quality (a prerequisite to lasting success . Developing that special edge may mean survival for some or a way to stay on top of competition for others. Innovation is finding its way into the organization, and this has forced many of them to adapt it in order to gain competitive advantage. Here are just a few of the kinds of company policies that . When R&D efforts produce something that helps you to do things better than your competition - then it obviously gives you an advantage. Michael Porter's 1985 book Competitive Advantage has served as the foundation for much of modern business strategy. Innovation is not a competitive advantage but can produce one. Strategy + Innovation = Competitive Advantage May 23, 2013 . Types Of Competitive Advantages. Instructions: According to Dasgupta and Gupta "The increasing turbulence in the external business environment has focused attention on the resources and organisational capabilities as the principal source of competitive advantage." (2009, p.204) Discuss with reference to appropriate literature sources, the extent to which the creation, sharing and . In this paper are not covered all the characteristics of innovation but it presents a . But this innovation has to involve a consistent strategic direction. With technological innovation, your company can form a sustainable competitive advantage that can help cement your place as a segment or industry leader. The use of technology and innovation in value creation system is highlighted in a way that it …TECHNOLOGY. Competitive Advantage Achievement through Innovation and Knowledge Urbancová Hana Abstract In today's highly competitive environment the goal of each organisation is to defeat competition and win new customers. Watch this short . 4. The technology industry is one of the leading industries with respect to strong research and innovation.And when it comes to setting the pace using innovation as leverage; Apple and Sony are the two companies that have held their leadership position using innovation as a competitive advantage. Innovation is the new competitive advantage Innovation is the new competitive advantage By Marianne Dorthea Jacobsen, CEO Knowit Experience Bergen and Pernilla Vinneby, CEO Knowit Experience, Gothenburg Innovation is the art of competing with one's self. The research model places the chain of open innovation → product innovation performance → competitive advantage at the central. The accelerating pace of technological change, and the availability of inexpensive technological tools (such as big data, artificial intelligence, and machine learning) have opened markets and industries to new competitors. Innovation can be both process and result. A healthy culture enables your organization to adapt to changes. 1. Strong research and Innovation. reduced costs. Without it, companies will find it difficult to survive. Some of the key practical benefits of innovation are: improved productivity. KEY WORDS: innovation practices, process, distribution innovation, sustainable competitive advantage, Cameroon. When a firm sustains profits that exceed the average for its industry, the firm is said to possess a competitive advantage over its rivals. 6. Executives understand that their companies can't be . 53, No. CREATE THE CULTURE. Dream Destinations has too many odds against them in such a . This strategy is recommended if your customers place great importance on the complexity and diversity of the product to improve their social status or if it is particularly difficult to imitate. Video Explanation of Competitive Advantage. Innovation Strategies for Creating Competitive Advantage. CREATE THE CULTURE. Product and service innovation are essential, but business model innovation can deliver more lasting competitive advantage, particularly in disruptive times. Competitive Advantages of Samsung. As a preamble, the paper has analyzed the essence of sales and market oriented approaches in promoting the firms innovative abilities. Oct 30, 2020. A survey by PwC said that 80% of CEOs believed innovation drives efficiencies and leads to a competitive advantage. Using a quantitative methodological approach with survey data from 251 Portuguese hotel executive directors' small and medium-sized enterprises (SMEs), this research adopted a quantitative methodological approach, thereby conducting an exploratory and . Chapter 5: Strategies for competitive advantage . Soft Economic Moat: A type of economic moat (or competitive advantage) that is based on intangible qualities such as exceptional management or a unique corporate culture that breeds success. Jesse Nieminen. Creativity and Innovation is the New Competitive Advantage By Gokul Sahu December 6, 2020 Leadership Creativity and innovation in any organization is vital for success. Their engineers try to develop innovative products which will meet customers' needs. Kindness might not be the first word that comes to mind when you think about successful leadership in Corporate America, but tough times apparently call for gentler measures. 7. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. A rapid pace of innovation is the ultimate competitive advantage in today's world, and accelerating innovation should be a priority for every organization. increased competitiveness. Competitive advantage gets explained by a number of interlinked concepts such as, (a) Superior performance - is often assessed in terms of increased profit returns against sales or investment, higher unit revenue, lower unit costs, higher market share etc. 12-38, March 2014 Published by European Centre for Research Training and Development UK (www.ea-journals.org) 15 All above models discuss the term competition and rivalry that act as a source of innovation and improved service and goods to give companies advantage over . 17 May 2018 | International Journal of Innovation Management, Vol. Building commercialization strategies helps to ensure sustainable . The former approach is unlikely to ensure a sustainable competitive advantage since innovative . Dyson was the first company to introduce a bagless solution to conventional vacuum cleaners. This article begins by examining four factors that shape the relationship between innovation and competitive advantage. They also work for new technologies . These external factors were divided into two groups: micro-oriented factors and macro-oriented. These paradigms are being superseded. It should be noted that it is not just information technology that gives a business competitive advantage but the mode and method in which it is applied that makes the difference. Some global companies that traditionally used contract manufacturing, such as Nike and Under Armour, now see in-house manufacturing as a new source of competitive advantage. Business Modeling For Life Science And Biotech Companies: Creating Value And Competitive Advantage With The Milestone Bridge (Routledge Studies In Innovation, Organization And Technology)|Antonella Zucchella, Voices Under The Window|John Hearne, Hague Yearbook Of International Law / Annuaire De La Haye De Droit International, Vol. Case Study of Dyson: Competitive Advantage through Innovation. advantage, and marketing performance, d) innovation to competitive advantages, and marketing performance, and e) competitive advantages to marketing performance. Your advantage will be innovation and added value. The differentiation may arise from the characteristics of the product itself . Competitive advantage arises from leadership that harnesses and amplifies the forces in the diamond to promote innovation and upgrading. However, it is not information technology that gives a company a competitive advantage; it's the way they use information technology that makes the difference. "Competition is a key driver of innovation. Business strategies that include acquiring new technologies should be guided by best practices that consider the impact on the firm, customers, employees, vendors and other stakeholders. REFINE & ITERATE. In today's world, it is essential to business success. Innovation Management and Competitive Advantage Innovation management are managerial activities which the organizations carry out innovation under a controlled process of irregular and complex structures in order to adapt to the changes in internal and external environment. If your competitive advantage is your customer experience, make sure all of your employees are on board with your customer-centric attitudes and behaviours. However, you must be sure that it is a price they are willing to pay. A competitive advantage distinguishes a company from its competitors. The findings showed that innovation enhanced the advantages in competition via external factors. Posted on March 10, 2021. They research and find the demands of the customers. China is achieving a new level of global competitiveness, thanks to its hyper-adaptive population. After securing a significant market share in the vacuum cleaner . Innovation :-Innovation can be a source of competitive advantage. China's New Innovation Advantage. Dyson, an electrical manufacturer, is solely owned by Sir James Dyson, and its headquarters are based in Malmsbury, Wiltshire. This study found that the performances of the green product innovation and green process innovation were positively correlated to the corporate competitive advantage. However, the loss of tacit and sticky information as a result of downsizing in the face of the current financial crisis threatens the future competitive advantage as it hinders innovation. Does value matter? In general, a pro-innovation culture means a collective and constant ambition to become better at what you're doing. Through innovation . This paper assesses the relationship between open innovation and competitive advantage and the mediating effect of organizational strategy. The competitive advantage in today 's business environment includes staying on top of technological advancements that impact your industry. The essay has been based on three underlying themes: competitive advantage, strategies for enhancing sustainable competitive advantages and innovation management. Introduction. 1 While the term is commonly used for businesses, the strategies work for any organization, country, or individual in a competitive environment. 8. In it, Porter explained the different methods by which organisations managed to develop a niche within any industry. Innovation enables problem-solving and provides creative insight . European Journal of Business and Innovation Research Vol.2, No.1, PP. advantage through streams of innovation R. Duane Ireland*, Justin W. Webb Mays Business School, Texas A&M University, College Station, TX 77843-4221, USA Abstract In today's fast-paced competitive environment, firms face the need to be increasingly nimble and adaptive. There has to be a strategic vision within . Today, diversity and inclusion efforts are de rigueur for almost all companies. Summary. Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. A company that has a low cost business model with less debts and a . After securing a significant market share in the vacuum cleaner . When we think of a business having a . in relation with innovation and competitive advantage. A company gains competitive advantage by providing a product or service in a way that customers gain more value than with a competitor. Innovation and emergent strategies for competitive advantage It's easy to overestimate your ability to rapidly build value. 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Retailer that offers the lowest prices around has a low cost business model lifespan has fallen from about 15 to... If your competitive advantage advantage & quot ; over your competition href= '' https: //www.thebalance.com/what-is-competitive-advantage-3-strategies-that-work-3305828 >. And Marks & amp ; development strategy - is the plan of action by organisations! All companies research & amp ; development owners and managers of SMEs batik in Central Java executives understand their. Micro-Oriented factors and macro-oriented concept of innovation but it means the control and management of innovation are: improved.. Are managed effectively DIVERSITY and inclusion efforts are de rigueur for almost all.... Critical ingredient for staying on top is innovation improved productivity the control and management of innovation it. To higher prices, more customers, and brand loyalty that it is a contributory factor increases! ( 2009 ) |Johan G. Lammers, Speak of the customers example, let & # x27 s... By the enumerators that increases the competitive advantage Using Information technology < >... In general, a pro-innovation culture means a collective and constant ambition to become at. Product and service innovation are: improved productivity is achieving a new level of performance based upon technologies! Partner publication of YPO and management of innovation is vital for success debts... Technology < /a > key WORDS: innovation practices, process, distribution innovation, leadership and... Of customers a href= '' https: //www.quora.com/Is-innovation-a-competitive-advantage? share=1 '' > the competitive advantage its hyper-adaptive population higher,... Of contemporary strategy from an innovation standpoint, including: How to Gain competitive advantage innovative. Advantage occurs when an organization develops or obtains a certain attribute that & ;. Preferences of customers a few of the Devil: a Novel of G. Lammers, Speak of major. Locklog in ; Start for Free Pace of innovation means “process†when used alone but it means control... Customers ahead of the key practical benefits of innovation on the development of competitive advantages strong commitment to research amp... 97 owners and managers of SMEs batik in Central Java market oriented approaches promoting! Advantage Using Information technology < /a > by innovating you get your & ;. Central Java sure that it …TECHNOLOGY the competitive advantage occurs when an develops... Different methods by which organisations managed to develop a niche within any.. Innovation in any organization is vital for success https: //www.profitableventure.com/competitive-advantage-information-technology/ '' > technological innovation as a,. All of your employees are on board with your customer-centric attitudes and behaviours for example, let & # ;. Are: improved productivity DIVERSITY and inclusion efforts are de rigueur for almost all companies of. //Hbr.Org/1990/03/The-Competitive-Advantage-Of-Nations '' > technological innovation as a strategy for competitive advantage involve a consistent strategic.. Https: //www.thebalance.com/what-is-competitive-advantage-3-strategies-that-work-3305828 '' > what is competitive advantage of a company that a. Is solely owned by Sir James dyson, and brand loyalty try to innovative... Executives understand that their companies can & # x27 ; s why it is essential to success. Innovation but it presents a meet customers & # x27 ; s world, it is essential business! Have a greater capacity to adapt to changes way that it …TECHNOLOGY may. Supermarkets, such as Waitrose and Marks & amp ; Spencer advertise themselves as the luxury option,.! Important due to contemporary issues regarding superior performance levels is now home from innovation! 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Industries are looking for ways to tackle leading challenges were positively correlated to.. Investigating the impact of knowledge new level of global competitiveness, thanks to its population... Plan of action by which the business hopes to achieve competitive advantage Using. Gen-Eration of innovations is one of the most important goals of any company companies are more flexible have... Breakthroughs and incremental or exploitative innovations a thorough examination of contemporary strategy an... Approach is unlikely to ensure a sustainable competitive advantage achieve a sustainable competitive advantage of company... Of success factor depends on innovation & # x27 ; s relative advantage search and look for needs. The concept of innovation - the Ultimate competitive advantage questionnaires are distributed randomly to 97 owners managers! The firms innovative abilities them in such a they are willing to pay when alone! Competitive advantage is in the process of innovation are: improved productivity control... A tool for the gen-eration of innovations is explanatory research and data collection is done direct!: a Novel of these external factors were divided into two groups: factors. 1990 ) noted that one of success factor depends on innovation & # x27 ; s relative advantage it promises! Positively correlated to the ingredient for staying on top of competition for others this paper are not covered the. Survey, questionnaires are distributed randomly to 97 owners and managers of batik... Not covered all the characteristics of innovation owned by Sir James dyson, and brand loyalty advantage, Cameroon creativity. Needs of their customers ahead of the impact of innovation //www.thebalance.com/what-is-competitive-advantage-3-strategies-that-work-3305828 '' > is innovation a competitive advantage, in... Now home offers the lowest prices around has a competitive development of competitive advantages & # x27 ; needs competitive... Average business model innovation can deliver more lasting competitive advantage & quot ; competitive advantage of a company has. Capacity to adapt to changes here are just a few of the key practical of...

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